O2 Advert Analysis (Moving image)

 o2 Advert Analysis 

Sound

Voice over (spoken word, poetic)  

Sound track – Non Diegetic Sound - upbeat music builds up tension

Establishing shots – setting, space, Earth, Ocean etc...

Slogan “breathe it all in “advert for o2

Sound effects (water) (explosion)

Camera angles - Close up shots of his face, and a bird’s eye view (to show how significant he is)

Costume – dark plain clothes 9 symbolises he is just a person)

Editing

Cuts and cutting rate – there is a slow cutting rate, it cuts with the music, and it speeds up gradually towards the end.

Slow motion – the earth (makes you focus a bit more)

Time lapse of the city – it goes off an effect

The o2 Advert is mainly aimed at an adult target audience , mainly because the man in the advert was an adult. The editing in the advert is quite basic and simple there is a slow cutting rate  so that the audience can graspe what is being said and also have a clear look at the imagery being shown. There are clear visuals of space , earth and the ocean , there are clear effects applied to the advert such as slow motion to the city this is so that the audience sees everything clearly .

The voice over in the moving image advert is known as diegetic sound and the music that was used in the advert is non diegetic sound , the reason the music is in the advert is too build tension and we can connote that the sound empathises space for example , sound effects were added to make the imagery seem more realistic to the viewers such as when you could hear the water and explosion .

In terms of camera angles , birds eye view was used the reason they probably used this is so that they could show how significant he is , because they place an average man in space they had to show he is superior by using a birds eye view angle , another thing they used is a close up of the man's face so the audience can see a clear visual of whos speaking over the advert.

Other effects they used in the advert is time lapse (of the city) , a timelapse is where film frames are captured in  much lower angle than that used to view the sequence and then when you play it back  it appears to look much faster , for example in this advert it looks like they have speeded up the film almost as if it was placed in fast motion.

In terms of Mise en scene such as location , there was imagery being shown of space , earth and the ocean , this is so that everything shown in this advert is either linked or associated with the brand . Overall I think this  moving image is to try and get people to be on o2 or to switch to the o2 we could imply that they are trying to say they are the most unique and diverse company out of all the bunch.

The voice over that was used over the top of the advert was said in poetic way almost like it was spoken word , it was spoken to go along with the beat you could say it was very rhythmic . The person ( man) that was speaking was standing mainly in the certain this could imply that he is just one element / factor in this advert , for example his costume was just a simple black t-shirt , meaning that he is just an average human being.

Another thing we could analyse is the universal symbol , which in there case is the slogan " breathe it in all in " which is quite an effective slogan because in this advert its quite rammed with sound effects and images so there a lot to grasp and observe. The advert is made to really capture your attention.