Psychographics Groups definitions

Psychographics Segmentation 

Divides The market into the group based on social class , lifestyle and personality characteristics. It is based on assumption it reflects on patterned living . 

Mainstream 

Mainstream is the most popular thing , it includes all popular culture / media culture for example a mainstream movie for example now you see , there is a sequel which is Now you see me 2 . 

Aspirers

They seek status , for example they are materialistic , acquisitive , oriented to image and preferably about their looks and appearance so for example fashion , typically the younger generation . 

Succeeder

Succeeders usually seek control they require power , they have strong ambitions and goals and have a lot of confidence within themselves , they strive work ethic and management mainly in a organisation they are known to be quite professional . 

Resigned 

resingers seek survival , they are mainly interested in the past and more traditional aspects of life , they can partially be more of the older generation. 

Explorers

Explorers seek discovery they have a lot of energy and individuality and a lot of experience and values in difference and adventure , typically a younger demographic for example a student so the younger generation

Strugglers

They seek escape . They are mainly known to be very disorganised , very few resources beyond physical skill . preferably buys a lot of junk food and alcohol . lottery tickets typically lower demographics , someone who knows food as their comfort . 

Reformers

Seeks enlightenment and reformation also freedom and restrictions personal growth they have a lot of social awareness and independent judgment they anti materialistic but have good taste .