Print Anaylsis Notes

Chemigraphy – Created by the lumeire brothers related to photography.

Framing and composition

Semiotics:

Denotation – Is literally what you see, known as the apparent meaning, it’s to signify something.  

Connotation – Is the hidden meaning or hidden message or what is being signified.

Universal symbol – for example coca cola the slogan is “taste the feeling”, target audience – adults musicians, teenagers, concerts and festivals.

Mise en scene – Is everything you see in front of the camera, for example lightning, props, costume, framing, camera angle. Location and establishing shots.  

First thing you are drawn to is the thing that is in the focus area for example the coca cola bottle, the rest of the image is out of focus because they want you to souly focus on what they are advertising (this is called Shallow depth of field) means foreground is in focus and the background is out of focus.

Anchorage – When text adds more meaning to the image. (Either a slogan or catchphrase).