SmartWatch (secondary data)

reference - google 

What is it ? - It is a digitally manufactured smartwatch  , it is known as a mobile device with a touchscreen mode it is preferable made to be worn on the wrist just like a normal watch but more technical.

How is it made ? - The process apple shows begins with the raw cast ingots getting machined with an index cutter face mill to a very precise thickness . Casting is a process that doesn't offer the level of precision apple needs for the next step and this machining allows them to control the volume and dimensions of the ingot to within 0.01mm.

What is the age group that uses it the most ? The age that uses smart watches differs between the ages of young teenagers for example 16+ and then towards young adults for example business man would use smartwatches , also people who exercise ,the age range is between 18 and 25 years old. Smart watches are mainly aimed at teenagers because its highly similar to a smartphone and they can connect them together through bluetooth.

What is the history of smartwatches? 
In 1927 the smartwatches they had created had no GPS built into the watch it was more of a manual type watch like your average time of watch , you can surely say that the smartwatches have improved over the years for example 50 years later there was the first electric digital watch wrapped up in 18 carrot gold it had boast LEDs and you had to push a button to see the time .
In 2013 they then decided to change the name and branding to a sony smartwatch which ran on a modified version of android. The latest version includes 22+ features such as water resistance and 18 plus hours of battery .


Audience PROFILE:

• 18 -25 year old
• Male
• White
• Social grade - A/B
• Sportsmen/Businessmen
• High income men with a busy/active lifestyle, interested in fashionable technology

How was it advertised in the past ? - 2017 / 2013  (Moving Image Advert) 

This is a moving image advert advertising there sony smartwatch 2 , it includes a voiceover explaining what the watch watch includes it is done as a slow cutting rate so that the audience and take in the information being said . This advert also includes a soft voice over of the product explaining what the smartwatch is , the advert preferably include close up visuals of the smartwatch .

https://youtu.be/3617iN4zu_Q   (reference from youtube)

2013 smartwatch advert , this advert doesn't have any correlation regarding the smartwatch unlike the 2017 where its actually advertising the smartwatch the 2013 advert is less appealing than the 2017 advert where its more modern. https://youtu.be/U8jsDWV8YpQ (reference from youtube) .The moving image advert that was produced in 2013 had bad quality it barely stood out , the  product wasn't the aim focus of the advert.

The is a print advert made by Apple , most print adverts start off simple than gradually gets more complex for example the smart watch is fully focus which is what grabs our attention straight away .The universal indicator also could be known as the anchorage is the slogan " Make calls and send texts with just your watch " we could connote that the smartwatch they are advertising is just like a mobile phone.